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Experience, Feedback, Survey, Customer, User, Online

The Importance of Online Reputation Management (And 8 Tips To Improve It)

By Online Presence

Online reputation can make or break your chances of landing and retaining clients. That’s why managing this aspect in your business is critical. Your store, whether brick-and-mortar or online, looks great. And your product or service may have struck a chord with the target audience. So, you might think there’s not much more you can do to optimize your business. But you’re forgetting a crucial aspect – online reputation management.  This is essential for many reasons.  Primarily, most customers investigate your business’s online presence to decide whether they want to purchase your offerings. They check your reviews and social media…

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Making Your Mobile Devices Safe From Cyberattacks: The 9 Best Practices

By Cybersecurity

The reality is, mobile devices are less safe than desktop computers. Boosting security on such devices is essential if you use them in business.  Technological breakthroughs have streamlined your operations in several ways. Primarily, you can now use mobile devices to make your communication and data sharing more convenient. But this technological advancement also means that information on your team members’ mobile devices is no longer limited to just phone numbers and contacts. They now contain much more significant data, such as emails, passwords, and other account details.  That’s why keeping those mobile devices secure is key to shielding your…

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13 Strategies To Make Your Cybersecurity Failproof

By Cybersecurity

Skilled hackers can easily access your system and steal precious business information. Upgrading your cybersecurity can help address this problem. Taking your cybersecurity seriously is a must. Otherwise, you leave the door open for criminals to compromise your business’s privacy and cause legal troubles.  Now, you might think that cybercriminals only target large companies due to more resources. But that’s not the case.  Whether you’re a small or medium-sized organization, you have a large amount of sensitive data that hackers can utilize. If it ends up in the wrong hands, your reputation can be in shambles, and you may lose…

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How To Choose Your VPN To Boost Protection Against Cyberattacks

By Cybersecurity

Public networks expose your business to security threats. Switching to a VPN can greatly help in reducing those threats. Many companies rely on public networks for communication and data sharing. It allows them to cut costs and allocate their funds elsewhere.  However, it also raises several security issues.  For starters, the network provider might be monitoring the activity, which gives them access to customer details, emails, and critical files. As a result, sensitive information can end up in the wrong hands, compromising the organization’s reputation.  Another potential consequence is losing access to bank accounts, credit cards, and invaluable resources. These…

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How Microsoft 365 Defender Can Shield Your Company From Phishing Scams

By Cybersecurity, Microsoft

Phishing can lose you a lot of money and expose sensitive information. Microsoft 365 Defender can dramatically mitigate this risk with several features.  Phishing attacks are a severe threat to your business. These fraudulent actions can cause your team members to accidentally share financial, customer, and account information with cybercriminals.  How does this happen? The issue is that the attackers seem credible since they’re impersonating trusted sources and high-level executives. As a result, your team members may not even have second thoughts about distributing sensitive personnel or corporate data.  Despite the attempts to raise user awareness of this fraud, phishing…

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The 8 Key Mistakes That Can Cripple Your Business Continuity Plan

By Business Continuity

The only way to continue your operations in case of setbacks is to enforce a well-thought-out business continuity plan. However, you’ll need to avoid several mistakes when developing your strategy. Your operations may seem efficient and failproof, but the reality is that obstacles can happen at any time. Whether you’ve lost a major client or can’t achieve good team dynamics, it’s essential to keep going.  That’s where your business continuity plan (BCP) comes into play.  Your BCP outlines how your company will continue its operations during unplanned service disruptions. It’s more detailed than disaster recovery plans and features contingencies for…

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Is Your Data Secure? 8 Best Practices to Protect Your Data

By Backup / Recovery, Cybersecurity

An effective way to bolster your business’s data security is to work with a Managed Service Provider (MSP) or I.T. Service Provider (ITSP). They address network vulnerabilities to prevent cybercriminals from exploiting them. Besides monitoring and organizing your servers, a Managed Service Provider (MSP) or I.T. Service Provider (ITSP) plays a pivotal role in the cybersecurity program of your business. They implement several strategies to shield your network from attacks and protect your data.  For instance, many providers use email authentication protocols to monitor your server’s vulnerabilities. They can keep users from accidentally accessing malicious websites by determining spam emails…

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How Kohler Uses Office 365 to Create a Culture of Agility (And the 8 Underused Tools That Will Make Your Business More Productive)

By M365, Productivity

There are numerous suites of apps that can improve your productivity. One of them is Office 365, which features an array of underappreciated tools. Office 365 has helped millions of organizations streamline their operations. One of the most famous examples involves Kohler, the manufacturer of kitchen and bath fixtures and plumbing.  At the start of the coronavirus pandemic, they struggled to manage operations since most of their team had to work remotely. The company had to adjust its activities to stay true to its values.  That’s where Office 365 came into play.  It helped them deliver personalized training in a…

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The University That Was Hit by a Cybersecurity Attack (and the 6 Cybersecurity Vulnerabilities You Need to Ensure Your Business Doesn’t Have)

By Cybersecurity

Cybercriminals can take advantage of various vulnerabilities in your company. Patching them up is crucial to protecting your reputation. Taking your cybersecurity seriously is essential regardless of your organization. Otherwise, criminals can easily halt your operations.  Take the University of Sunderland as an example. At first, it seemed like they had a standard IT issue that they would quickly resolve. But they soon realized that they were a victim of a cyberattack. As a result, the university had to cancel all its online classes. Its employees also had trouble accessing emails. Their telephone lines and website also went down. It was…

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The Five Steps for Creating a Business Continuity Plan

By Backup / Recovery

How will your business respond when faced with an unexpected situation? With a business continuity plan, you’ll know exactly what steps to take. Leading a small business is a challenging endeavor. According to a January 2021 article published by Entrepreneur, 20% of small businesses fail within their first year of operation. And a staggering 50% fail within five years. There are many potential issues for these failures, ranging from cash flow problems to leadership challenges. But one of the key issues revolves around a company’s ability to deal with the unexpected. When a situation doesn’t play out in your favor,…

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